LAUNCH SEQUENCE

GROUPS TAB — DEFAULT

INSIDE GROUP — PRIZE POOL + TRASH TALK

CREATE GROUP — POOL TYPE SELECTION

PICK SUBMITTED — WATCHING

FINAL WHISTLE — RESULT REVEAL

LOCK SCREEN — GAME DAY

LOCK SCREEN — OFF DAY + STREAK

THE CORE INSIGHT

SportsIQ isn't just an entertainment app.
It's a sports-fan intelligence platform that happens to be fun.

Every user interaction generates data that brands desperately want and can't get anywhere else. Real sports fans. Real venues. Real purchase signals. Verified by behavior, not self-reported surveys. At the moment third-party cookies are dead and brands are scrambling for first-party data, SportsIQ is building the most accurate sports-fan profile engine in existence.

THE INTELLIGENCE FLYWHEEL

After 50 questions answered (about 2 weeks of continuous mode), SportsIQ has enough answer patterns to classify users into psychographic segments with >80% confidence. After 200 questions (6-8 weeks), the profile is richer than a 3-year Facebook advertising history. Users never fill out a single form. They just play trivia.

🎯 WHO ACQUIRES SPORTSIQ FOR THIS DATA ASSET

STEP 1 — WELCOME

STEP 2 — PICK YOUR SPORTS

STEP 3 — TEAMS + PROFILING QUESTION

STEP 5 — SPORTS DNA REVEAL

GAME DAY MODE — GEO ACTIVATED

THE CLUTCH PICK — FINAL PROP

CLUTCH RESULT — BOARD FLIPPED

HOME IDLE — MAIN STATE

FRIENDS PICKS FEED

STREAK AT RISK — EVENING

v2 UPDATES · 2026-03-21

Daily Challenge v2 📅

Same 5 picks for every user, every day. Refreshes at midnight. Wordle for sports. Creates a shared social moment — everyone's debating the same props. All five picks generate a controlled accuracy dataset across your entire user base.

🏰 MOAT ANALYSIS — DAILY CHALLENGE v2

The Wordle effect: Wordle became a global phenomenon because everyone answered the same puzzle on the same day — the shared experience drove organic word-of-mouth. SportsIQ's Daily Challenge creates the same dynamic for sports. "Did you get pick 5?" is a conversation that happens at the bar, in the group chat, everywhere. A competitor can copy the format but cannot copy the user base having this conversation.
Controlled accuracy data: Every user answering the same 5 props on the same day creates a perfectly controlled experiment. We can calculate each user's genuine accuracy rate vs. the market — not confounded by different pick selection. After 90 days of daily challenges, SportsIQ knows who the sharp users actually are. This is a dataset no sportsbook has.
Streak mechanics: A user on a 22-day challenge streak has opened the app 22 consecutive days. At 30 days, the churn probability drops to near zero — they will not miss a day. One skip per week is a crucial design choice: it prevents frustration breaks that kill streaks, which extends the retention curve significantly.
Sequential unlock design: Picks 4 and 5 unlock only after completing the prior pick. This drives completion rates — once a user is 3/5, the sunk-cost effect pulls them to finish. Average session time increases with each pick submitted. This is standard mobile game design applied to sports.

v2 UPDATES · 2026-03-21

Sports DNA Profile 🧬

The user-facing identity layer. 847 IQ. 74% NFL win rate. 22-day streak. None of this transfers to a competitor. This is SportsIQ's deepest switching cost — every pick makes it harder to leave.

🏰 MOAT ANALYSIS — SPORTS DNA PROFILE

The ultimate switching cost: A user with IQ 847, a 342-160 all-time record, and 22-day streak has built an identity on SportsIQ. Every pick adds to that record. If they leave, that record disappears. No competitor offers this accumulated identity. This is stronger than a loyalty program — it's not points they're leaving behind, it's who they are as a sports fan.
Pick style analysis as engagement hook: "Contrarian Lean — you beat the crowd 71% when going against it" is a stat only SportsIQ can show because it requires years of behavioral data. Every time a user reads this, they understand that insight only exists because they've been here long enough. It's a self-reinforcing lock-in.
Public profile as social network layer: Phone 3 shows that profiles are social objects — BigMike's IQ, streak, and DNA are visible to friends, which creates social comparison, Chirp triggers, and competition. This turns the profile page into a social feed entry point, not just a stats page.
Advertiser data without friction: Fan Type ("Bar Regular"), Sports DNA depth bars, and pick style together paint a complete advertiser segment without asking the user anything they'd object to. The profile they're proud to show friends is exactly the data that drives the $5–15 ARPU ad revenue model.

v2 UPDATES · 2026-03-21

Bar Crew Management 🍺

The social backbone of SportsIQ. Every screen references "Bar Crew" — this is where it's created. Groups create a second-order switching cost: a user won't leave because their entire crew is here. 12 friends locked in is harder to displace than any single user.

🏰 MOAT ANALYSIS — BAR CREW MANAGEMENT

Group switching costs multiply individual switching costs: A single user leaving SportsIQ loses their IQ score and history. A 12-person crew leaving would require coordinating 12 people to move simultaneously, set up the same group elsewhere, and convince the platform to honor their history. This is essentially impossible. The first person to leave the crew loses their social context — the crew is the app's stickiest feature.
Prize pools create financial lock-in: Once a crew has paid $20 each into a weekly pool, they have $240 riding on that week. Every member now has a financial reason to engage with every pick window. This converts passive users into active ones — paid pools are likely to drive 3-5× the pick rate vs. free crews.
Trash talk is engagement infrastructure: The Chirp/trash talk feed transforms the app from a stats tool into a social communication channel. Every loss is a social event. SarahK going 1-4 isn't just a bad week — it's content that drives 5 reactions and two follow-up chirps. This creates engagement that has nothing to do with sports or picks, and everything to do with friendship and competition.
Venue connection creates B2B lock-in too: When crews connect to a venue (Murphy's Bar), the venue owner now has 12 loyal customers who specifically come to that bar for Game Day Mode. This is a direct line from the social product to the B2B revenue — venue operators will pay to be the "home" of active crews.

v2 UPDATES · 2026-03-21

Referral & Viral Growth 🚀

The acquisition engine that costs $0. "Can you beat my 847 IQ?" is a more compelling install prompt than any ad. Every invite carries social identity and personal challenge — conversion rates are 3-5× cold installs because the new user already knows who they're competing against.

🚀 GROWTH ANALYSIS — REFERRAL LOOP

Challenge framing converts better than feature framing: "Download SportsIQ — make better picks" is a cold value proposition. "Can you beat my 847 IQ?" is a personal challenge from someone the recipient knows. The recipient already has a mental model of the inviter's sports knowledge and a reason to compete. This framing is native to how men talk about sports — it maps to how bar arguments actually work.
Pre-seeded social context removes onboarding friction: A new user who clicks a challenge link already knows their first crew (inviter's crew), their first competitor (the person who challenged them), and their goal (beat their IQ). That's three pieces of context that normally take weeks to develop organically. First-session pick rates for referred users should be 2-3× organic signups.
IQ bonus rewards compound: +50 IQ per referral sounds small, but at 8 referrals that's +400 IQ — equivalent to roughly 80 successful picks. A user who recruits aggressively accelerates their own leaderboard position, which creates a second-order incentive to invite even more people. The referral loop feeds the competitive loop.
"Nudge DannyB" closes the loop: Most referral programs stop at the click. SportsIQ shows you exactly who clicked but hasn't activated, and lets you send a personal nudge — which has a much higher completion rate than a generic automated email because it comes from a friend's message, not a system notification.

v2 UPDATES · 2026-03-21

Venue B2B Onboarding 🏟️

The B2B flywheel: each venue that signs up drives 20–50 new consumer installs. A bar owner doesn't need to understand the product — they need to see one number: how much more money they make on game nights. Everything else is secondary.

🏰 MOAT ANALYSIS — B2B VENUE FLYWHEEL

Each venue is a consumer acquisition channel: A bar with 23 players per session generates 23 SportsIQ app installs that night. If 10 of those players come back the next week, they bring the app with them — to other bars, to friends, to home viewing. A network of 500 venues is an organic acquisition machine producing ~11,500 active users per game week at zero marginal cost per install.
The free tier is a Trojan horse: Starter free with a 20-player cap creates immediate value, then hits the wall at exactly the moment success is visible. The upgrade prompt fires when the bar owner is watching 23 players compete in real time — conversion from free to paid happens at peak emotional engagement, not during a cold sales call.
Venue lock-in mirrors consumer lock-in: A bar owner who has promoted SportsIQ to their regulars, printed QR codes, and built a crew of loyal Thursday night players has created a social contract with their customers. Switching to a competitor would require telling those 23 regulars the game has changed — an awkward conversation no bar owner wants to have.
Sportsbook affiliate revenue makes the B2B sell effortless: If SportsIQ generates $50-200/month in affiliate revenue for the venue (by deepening player engagement with sports betting adjacent content), the venue is effectively being paid to adopt the product. CAC for B2B drops toward zero when the product pays for itself.

PHONE 1 — MY CREW

PHONE 2 — CREATE CREW

PHONE 1 — PICK CARD + MARKET INTEL

PHONE 2 — AFTER PICK · DEEPER SIGNAL

app.lumen-iq.com/venue/dashboard

SCREEN 1 — WELCOME

SCREEN 2 — SETUP (2 FIELDS)

SCREEN 3 — READY TO GO LIVE

PHONE 1 — SPORTS DNA EXPLAINED

PHONE 2 — BLENDED IN · HOME SCREEN

PHONE 1 — CHALLENGE ACTIVE · BOTH PICKED

PHONE 2 — CHALLENGE RESOLVED

🏰 MOAT ANALYSIS — MY STATS v2

Proprietary behavioral data compound over time: Every pick generates pick-timing data, contrarian-lean signals, and per-sport calibration. After 502 picks, the system knows you better than you know yourself. Competitors starting from zero can't replicate 6 months of behavioral fingerprint — they'd need to acquire the user AND their data.
Identity investment creates switching costs: "Level 14 · Top 12% Globally" is not a number — it's identity. Users who see themselves as "NFL Sage" badge-holders have psychological ownership of their SportsIQ profile. Switching to DraftKings means starting as a nobody again. The longer they're on the platform, the more identity they'd be abandoning.
Social rivalry data is irreplaceable: A 4-4 H2H record against BigMike exists only in SportsIQ. That specific rivalry, those specific outcomes, that specific leaderboard position — none of it transfers. The social graph + history is the stickiest data asset in the product.
"65 IQ behind BigMike, ~13 days" is the addiction engine: Goal proximity creates daily opens. The user doesn't need a push notification — the goal card is enough. Every session is progress toward overtaking Mike. This is the same psychological mechanism as Duolingo streaks, executed with far higher stakes (social status among real friends).

🏰 MOAT ANALYSIS — BAR LIVE PICK v4

Proprietary crowd data is the product: By removing Polymarket/Kalshi from the bar screen, SportsIQ crowd becomes the only signal in the room. The 68/32 split is SportsIQ's data — generated by SportsIQ users, owned by SportsIQ. Every person who stares at that screen and picks OVER is generating behavioral data that Kalshi can't see. The bar TV is a data-collection flywheel disguised as entertainment.
The bar screen is SportsIQ's acquisition machine: Every non-user watching the bar screen is one scan away from installing the app. The QR + 5-digit room code gives two paths to join — camera-first and manual. At 50 bars with 30 spectators each, that's 1,500 potential installs per night. No paid CAC.
The "2× bar multiplier" creates location lock-in: Users who discover they earn twice the points when playing at a bar venue will prefer playing at bars over playing alone at home. This drives foot traffic to venues (venue owner benefit) while increasing SportsIQ engagement per session. DraftKings has no equivalent location-aware multiplier.